Palavras-chave
Sociedade da informação.
Discurso público
Mediatização cultural.
Como Citar
Resumo
O objetivo do artigo é destacar as tendências atuais da abordagem sinérgica nas interpretações sociofilosóficas da comunicatividade. As tarefas da pesquisa científica pretendem refletir a transição de uma compreensão dicotômica da relação entre cultura, política e espaço da mídia para a interação entre esses elementos sociais. A comunicação de massa está se tornando um motor de transformações inovadoras na sociedade. A metodologia de pesquisa se concentra em uma combinação de métodos científicos gerais (análise, sistematização, modelagem) e princípios metodológicos filosóficos (sinergia). Os resultados do estudo apontam para novas formas de comunicação de massa no espaço sociocultural moderno. O conceito de sociedade da informação, penetrando em todas as esferas da atividade social, influencia os processos culturais e políticos nos níveis local, estadual e global por meio da mídia. Uma área promissora de pesquisa sobre as dimensões sociofilosóficas da comunicação de massa é determinar os princípios estratégicos e operacionais do arsenal de informações. Assim, as tendências de informação e comunicação de nosso tempo alcançaram um impacto global na sociedade, o que torna necessário o desenvolvimento de novas abordagens para seu posicionamento na vida cultural, política e midiática. A filosofia social oferece um modelo sinérgico de comunicação de massa que envolve membros socialmente ativos, passivos e neutros da sociedade. A atividade cultural, política e de mídia envolve a interação entre esses segmentos da vida social e a interconexão sustentável no espaço da informação. O paradigma moderno de desenvolvimento social baseia-se nos princípios de dinamismo e pragmatismo, portanto, a comunicação de massa exige o uso de elementos inovadores eficazes.
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