Keywords
cultural mediatisation
political communication
public discourse
information society
How to Cite
Abstract
The purpose of the article is to highlight current trends in the synergistic approach in socio-philosophical interpretations of communicativeness. The tasks of scientific research are intended to reflect the transition from a dichotomous understanding of the relationship between culture, politics and media space to the interaction between these social elements. Mass communication is becoming a driver of innovative transformations in society. The research methodology is focused on a combination of general scientific methods (analysis, systematisation, modelling) and philosophical methodological principles (synergy). The results of the study point to new ways of mass communication in the modern socio-cultural space. The concept of the information society, penetrating all spheres of social activity, influences cultural and political processes at the local, state and global levels through the media. A promising area of research into the socio-philosophical dimensions of mass communication is to determine the strategic and operational principles of the information arsenal. Thus, the information and communication trends of our time have achieved a global impact on society, which makes it necessary to develop new approaches to their positioning in cultural, political and media life. Social philosophy offers a synergistic model of mass communication involving socially active, passive and neutral members of society. Cultural, political, and media activity involves interaction between these segments of social life and sustainable interconnectedness in the information space. The modern paradigm of social development is based on the principles of dynamism and pragmatism, so mass communication requires the use of effective innovative elements.
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