Keywords
global homogenisation
national identity
socio-cultural context
intercultural interaction
How to Cite
Abstract
The spread of xenophobic ideologies, the “right turn” in politics, and the risks of global homogenisation of cultures all contribute to the relevance of the problem. Failure to understand the relationship between globalisation and cultural identities, as well as the potential points of conflict between them, can lead to outbreaks of xenophobia and racism in everyday and political life. The purpose of the study is to understand the impact of globalisation processes on contemporary cultural identities. The study uses a comprehensive approach, as well as a phenomenological method and conceptual and contextual analysis. Seven factors that influence the formation of cultural identity are identified. The impact of globalisation on these factors is analysed. It is demonstrated how, at the anthropological level, the harmonious interaction of cultural and globalised identities determines the possibility of individual beauty of a person, his or her practices and communicative events. This influence has both a positive and negative impact on metamodern society. National identities are being levelled, and the reaction to this is a manifestation of xenophobic sentiments. On the other hand, identity is becoming multicultural, which fills it with new meaning. In general, this study describes the dialectic of the national and transnational in the modern world and will be useful for philosophers, political scientists, sociologists, cultural studies, and psychologists who study the problem of identity and the consequences of globalisation.
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