Palavras-chave
Cultura de consumo
Consciência de massa
Filosofia da cultura
Valores culturais
Como Citar
Resumo
Este estudo tem como objetivo analisar a moda como um símbolo de hierarquia social e seu papel na formação da filosofia de consumo na cultura de massa. Métodos. O artigo emprega o método de estudo de caso para explorar a moda como um mecanismo social para estabelecer marcadores de status e limites simbólicos entre grupos sociais. A teoria de Simmel serviu de base para entender como a moda equilibra duas tendências opostas - imitação e diferenciação - mantendo assim as hierarquias sociais por meio da autoexpressão visual. Resultados. A análise revelou que a moda é uma ferramenta para manter as hierarquias sociais e serve como meio de integração social. Foi observada uma interação dinâmica entre a alta moda e o estilo de rua, ilustrando como os novos estilos inicialmente ganharam status de elite e se disseminaram entre grupos sociais mais amplos, levando a elite a buscar novas formas de expressão. Conclusões. O estudo destaca a importância da moda como um instrumento de autoidentificação e integração na cultura de massa, permitindo que os indivíduos se sintam únicos e parte de um grupo social. A capacidade da moda de refletir as mudanças sociais e as estruturas da sociedade ressalta sua importância na filosofia do consumo. As descobertas afirmam o papel da moda como um mecanismo para manter a ordem e a integração social e uma ferramenta para entender as transformações contemporâneas nas práticas de consumo e nas interações sociais.
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