Palavras-chave
Priorização
Sustentabilidade
Turismo
Como Citar
Resumo
Esta pesquisa teve como objetivo analisar as estratégias de priorização usadas no desenvolvimento do turismo sustentável de observação de golfinhos em Lovina Beach. O estudo foi realizado em Lovina Beach, envolvendo cinco informantes que foram selecionados por meio de amostragem intencional como sujeitos de pesquisa. Eles eram do governo, motoristas de barco, moradores de vilarejos, acadêmicos e turistas. Os dados foram obtidos por meio de FGD (discussão em grupo de foco), observação, entrevista e análise de documentos. Os instrumentos utilizados foram a folha de observação, o guia de entrevista e a lista de anotações. O SWOT (força, fraqueza, oportunidade e ameaça) e o AHP (processo de hierarquia analítica). Os dados também foram interpretados quantitativamente. Os resultados mostraram que havia cinco critérios usados na obtenção das estratégias de priorização implementadas no desenvolvimento sustentável do turismo de observação de golfinhos. Esses critérios foram: prontidão dos recursos humanos, vantagem de custo, urgência, risco e diferenciação. Descobriu-se que as estratégias priorizadas foram: treinamento e socialização, aumento da conscientização das comunidades locais, fortalecimento do gerenciamento de lixo e resíduos, diversificação e desenvolvimento.
Referências
Arismayanti, N. K. (2021). Development strategy of ecotourism marine sustainable in Indonesia. ASEAN Journal on Hospitality and Tourism, 15(2), 118–138. https://doi.org/10.5614/ajht.2017.15.2.4
Badarab, F., Trihayuningtyas, E., & Suryadana, M. L. (2017). Strategi Pengembangan Destinasi Pariwisata di Kepulauan Togean Provinsi Sulawesi Tengah. THE Journal : Tourism and Hospitality Essentials Journal, 7(2), 97. https://doi.org/10.17509/thej.v7i2.9016
Bahiyah, C., & Hidayat, W. R. (2018). Strategi Pengembangan Potensi Pariwisata Di Pantai Duta Kabupaten Probolinggo. Jurnal Ilmu Ekonomi, 2(1), 95–103.
Cvetković, M., Brankov, J., Ćurčić, N., Pavlović, S., Dobričić, M., & Tretiakova, T. N. (2023). Protected Natural Areas and Ecotourism—Priority Strategies for Future Development in Selected Serbian Case Studies. Sustainability, 15(21), 15621. https://doi.org/10.3390/su152115621
Feili, H., Qomi, M., Sheibani, S., & Azmoun, G. (2017). SWOT analysis for sustainable tourism development strategies using fuzzy logic. International Conference of Science & Engineering In The Technology Era, November, 0–10. https://www.researchgate.net/profile/Mojtaba_Qomi/publication/322303917_SWOT_Analysis_for_Sustainable_Tourism_Development_Strategies_using_Fuzzy_Logic/links/5a52b09f458515e7b72e6050/SWOT-Analysis-for-Sustainable-Tourism-Development-Strategies-using-Fuzzy-
Guntoro, B. (2021). Animal-Based Tourism dan Isu Kesejahteraan Hewan. Universitas Gajah Mada Press.
Kusumawati, N. P. D., Restu, I. W., & Wijayanti, N. P. P. (2023). Analisis Daya Dukung dan Kesesuaian Lingkungan Untuk Pengembangan Pariwisata Berkelanjutan di Pantai Lovina Buleleng, Bali. Jurnal Bumi Lestari, 23(1), 39. https://doi.org/10.24843/blje.2023.v23.i01.p05
Manna, G. La, Melis, G., Rako-Gospic, N., Basta, J., Mackelworth, P., Holcer, D., Atzeni, M., & Leeb, K. (2020). Sustainable dolphin watching tours as a tool to increase public awareness of marine conservation–a comparative analysis between two Mediterranean destinations and implications for management. Journal of Ecotourism, 19(4), 345–361. https://doi.org/10.1080/14724049.2020.1742132
Mustika, P. L. K., Birtles, A., Everingham, Y., & Marsh, H. (2013). The human dimensions of wildlife tourism in a developing country: Watching spinner dolphins at Lovina, Bali, Indonesia. Journal of Sustainable Tourism, 21(2), 229–251. https://doi.org/10.1080/09669582.2012.692881
Nurhayati, A., Aisah, I., & Supriatna, A. K. (2019). Model Development of A Synergistic Sustainable Marine Ecotourism — A Case Study in Pangandaran Region , West Java Province , Indonesia. Sustainability, 11(3), 2–16.
Ozdemir, Y., & Demirel, T. (2018). Prioritization of Tourism Strategies in Turkey Using a SWOT-AHP Analysis. International Journal of Business and Industrial Marketing, 3(2), 34–45. https://www.researchgate.net/profile/Yavuz-Ozdemir-4/publication/339435083_Prioritization_of_Tourism_Strategies_in_Turkey_Using_a_SWOT-AHP_Analysis/links/5e518078a6fdcc2f8f58c2f3/Prioritization-of-Tourism-Strategies-in-Turkey-Using-a-SWOT-AHP-Analysis.pdf
Parmawati, R., Leksono, A. S., Yanuwiadi, B., & Kurnianto, A. S. (2017). Exploration of marine tourism in Watulimo , Trenggalek Regency : Challenges , Potentials , and Development Strategies. Journal of Indonesian Tourism and Development Studies, 5(169), 175–184. https://doi.org/10.21776/ub.jitode.2017.005.03.06
Purwita, P. U., & Suryawan, I. B. (2018). Pengembangan Potensi Pantai Lovina Sebagai Ekowisata Pesisir Di Desa Kalibukbuk, Kabupaten Buleleng, Bali. Jurnal Destinasi Pariwisata, 6(1), 65. https://doi.org/10.24843/jdepar.2018.v06.i01.p10
Putra, N. D. (2020). Faktor-Faktor Yang Mempengaruhi Menurunnya Jumlah Kunjungan Wisatawan Ke Kawasan Pariwisata Lovina Di Kabupaten Buleleng. Cultoure, 1(1), 92–100.
Putra, N. D., & Lagatama, P. (2020). Evaluasi Pembangunan Fisik Kawasan Pariwisata Lovina Di Kabupaten Buleleng. Barista : Jurnal Kajian Bahasa Dan Pariwisata, 7(1), 12–23. https://doi.org/10.34013/barista.v7i1.185
Rismayani, K., Nugraha, I. G. P., & Sulasmini, N. M. A. (2023). Strategi Pengelolaan Objek Wisata Pantai dalam Menghadapi Era New Normal. Jurnal Ilmiah Pariwisata Dan Bisnis, 2(8), 1929–1937. https://doi.org/10.22334/paris.v2i8.523
Sudarmo, A. P. (2020). Marine tourism benefit from economic perspective (case in Pari Island, Indonesia). International Journal of Business, Economics, and Social Development, 1(3), 105–111.
Sumadi, K. (2020). “Anugrah” Daya Tarik Wisata Lumba - Lumba Berbasis Tri Hita Karana Pantai Lovina Buleleng-Bali. Maha Widya Bhuwana, 3(2), 101–107.
Supriyanto, E. E. (2022). Blue tourism: Treating marine ecosystems and increasing the potential of maritime tourism in Indonesia. Jurnal Kepariwisataan Indonesia, 16(16), 138–148.
Suryani, A. I. (2017). Strategi pengembangan pariwisata lokal. Jurnal Spasial, 3(1). https://doi.org/10.22202/js.v3i1.1595
Ulkhaq, M., Siamiaty, A., Handoko, A., Madjid, S., & Nu, D. (2019). The Fuzzy Analytic Hierarchy Process for Prioritizing the Sustainable Tourism Attitude Scale. IOP Conference Series: Earth and Environmental Science, 219(1). https://doi.org/10.1088/1755-1315/219/1/012012
Wijayanto, D., Triarso, I., SPJ, N. T., & Sugianto, D. N. (2019). Strategies of marine tourism development in Talaud Island Regency, Indonesia. 4th International Conference on Tropical and Coastal Region Eco Development, 1–11. https://doi.org/10.1088/1755-1315/246/1/012009
Wu, H., Peng, C., Huang, H., Jefferson, T. A., Huang, S. L., Chen, M., Zeng, Q., Yu, X., Wang, X., & Xu, Y. (2020). Dolphin-watching tourism and indo-Pacific humpback dolphins (Sousa chinensis) in Sanniang Bay, China: impacts and solutions. European Journal of Wildlife Research, 66(1). https://doi.org/10.1007/s10344-019-1355-6
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2023 Synesis (ISSN 1984-6754)