Palavras-chave
value analysis
positivism
interpretivism
axiology of journalism
Como Citar
Resumo
O artigo descreve e analisa os métodos de pesquisa do jornalismo político no contexto axiológico. Para um pesquisador, apelar para valores significa mergulhar no espaço de significados e interpretações, que são difíceis de entender dentro da estrutura do paradigma epistemológico positivista que domina a tradição da pesquisa ocidental. Há uma necessidade de combinar os paradigmas interpretivista e positivista no estudo do jornalismo político através do prisma dos valores. Outro problema consiste na análise de dados empíricos. O uso de métodos quantitativos implica um risco de subestimar as interpretações subjetivas dos eventos políticos no jornalismo, enquanto que os métodos qualitativos nem sempre são representativos em um contexto amplo. Os autores propõem um algoritmo de pesquisa na esfera da axiologia do jornalismo político que dá conta de uma variedade de métodos utilizados no estudo da comunicação de massa.
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