Media law

How to Cite

Sayyed, H. ., Kasture, J. ., & Prasad, K. . (2023). EXPLORING THE INTERPLAY BETWEEN ADVERTISEMENTS, MEDIA LAW, AND SOCIETY IN INDIA. Lex Humana (ISSN 2175-0947), 15(4), 347–363. Retrieved from https://seer.ucp.br/seer/index.php/LexHumana/article/view/2779


This paper delves into the intricate relationship between advertisements, media law, and society in the context of India. As the Indian advertising and media landscape continue to evolve, understanding the socio-legal aspects of these domains becomes crucial for policymakers, businesses, and citizens alike. This exploration aims to shed light on the interplay between the three key components and their broader implications for India's social fabric. It examines the role of advertisements in shaping consumer behaviour and societal norms. It analyzes the influence of advertisements on perceptions, desires, and aspirations of the Indian population, exploring how these promotional messages impact cultural values and identity. The study also addresses concerns related to the ethics of advertising, examining instances of misleading claims, offensive content, and their repercussions on public sentiment. The interplay between advertisements, media law, and society in India is a complex and evolving field of study. It advocates for a balanced approach that aligns the interests of businesses, regulators, and the Indian populace to create an inclusive and responsible advertising and media environment.



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