EXPLORING THE INTERPLAY BETWEEN ADVERTISEMENTS, MEDIA LAW, AND SOCIETY IN INDIA

Hifajatali  Sayyed; Jayendra  Kasture; KDV  Prasad

Vol. 15 No. 4 (2023), Artigos

Vol. 15 No. 4 (2023)

EXPLORING THE INTERPLAY BETWEEN ADVERTISEMENTS, MEDIA LAW, AND SOCIETY IN INDIA

Artigos

Published 2023-08-04

Hifajatali Sayyed⁺⁻
Jayendra Kasture⁺⁻
KDV Prasad⁺⁻

Hifajatali Sayyed

Assistant Professor Symbiosis Law School Hyderabad Symbiosis International Deemed University Pune, India

https://orcid.org/0000-0001-9472-6950

Jayendra Kasture

Assistant Professor (Sr.) VIT School of Law VIT University, Chennai campus Tamil Nadu – 600127, India

https://orcid.org/0000-0001-5340-6918

KDV Prasad

Assistant Professor Symbiosis Institute of Business Management Hyderabad Symbiosis International Deemed University Pune, India

https://orcid.org/0000-0001-9921-476X

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Keywords

Advertisements
Media law
India
Interplay
Society

How to Cite

Sayyed, H. ., Kasture, J. ., & Prasad, K. . (2023). EXPLORING THE INTERPLAY BETWEEN ADVERTISEMENTS, MEDIA LAW, AND SOCIETY IN INDIA. Lex Humana (ISSN 2175-0947), 15(4), 347–363. Retrieved from https://seer.ucp.br/seer/index.php/LexHumana/article/view/2779

Abstract

This paper delves into the intricate relationship between advertisements, media law, and society in the context of India. As the Indian advertising and media landscape continue to evolve, understanding the socio-legal aspects of these domains becomes crucial for policymakers, businesses, and citizens alike. This exploration aims to shed light on the interplay between the three key components and their broader implications for India's social fabric. It examines the role of advertisements in shaping consumer behaviour and societal norms. It analyzes the influence of advertisements on perceptions, desires, and aspirations of the Indian population, exploring how these promotional messages impact cultural values and identity. The study also addresses concerns related to the ethics of advertising, examining instances of misleading claims, offensive content, and their repercussions on public sentiment. The interplay between advertisements, media law, and society in India is a complex and evolving field of study. It advocates for a balanced approach that aligns the interests of businesses, regulators, and the Indian populace to create an inclusive and responsible advertising and media environment.

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