Blue ocean strategy
Disability employment
Inclusive innovation policy
Labor laws
Reconstructionist view of strategy

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Implementing disability employment legal rules from Labor Code and other relevant laws is necessary according to the inclusive innovation policy of Vietnam. Statistical reports show that the percentage of people with disabilities who are able to work in Vietnam is quite high, showing the potential of this group of workers. However, research on the exploitation and use of disabled labors that differ from Vietnamese conventional conducts has not yet received widespread attention through the nation. Inspired by the blue ocean strategy proposed by Kim and Mauborgne in 2005, an economic theory targeting at creating an uncontested market space as inclusive innovation policy through simultaneously achieving distinction and low cost, we proposed a preliminary theoretical framework for a strategic blue ocean human resources management. Accordingly, this article investigates four Vietnamese enterprises’ disability employment strategies from a blue ocean strategy perspective. Semi-structured interviews with the enterprises’ representatives in Hanoi were analyzed through axial coding. The results confirmed that the participant enterprises followed certain strategies in disability employment which were significantly different from the tenets of the blue ocean strategy. Specific recommendations were made as to further confirmation of the proposed framework and actions taken by the stakeholders to promote innovation in disability employment in Vietnam.



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