Palavras-chave
Preferred Experience
Tourist Satisfaction
Tourist Re-consideration
Technology Orientation
Como Citar
Resumo
O impacto da aplicação do turismo inteligente (STA) na satisfação do turista (TS) e na reconsideração turística (TRC) tem atraído o interesse de pesquisadores em todo o mundo. O presente estudo investigou o impacto da STA e da experiência preferida (PE) na TS e na TRC. Além disso, foi examinado o papel do PE na mediação da relação entre o STA e o TS, o TRC. Além disso, o papel de moderação da orientação tecnológica (TO) na relação entre o STA e o PE também foi testado. A técnica de amostragem conveniente foi aplicada a 263 participantes da população-alvo como o contexto da pesquisa. Portanto, os pesquisadores utilizaram o modelo de equação estrutural (SEM) para analisar os dados coletados usando SPSS.v25 e SmartPLS.v.3. Os resultados mostram que o STA tem uma conexão positiva com o PE enquanto o PE também tem uma conexão significativa no TS e no TRC. Por outro lado, o TS também relatou uma conexão positiva no TRC. O papel mediador do PE foi aplicado positivamente no relacionamento entre STA e TS, enquanto que nenhum papel mediador foi encontrado no relacionamento entre STA e TRC. Além disso, não foram relatadas evidências suficientes para apoiar o efeito moderado do TO sobre a relação entre o STA e o PE. Como resultado, o estudo ofereceu aos acadêmicos, à população alvo e aos formuladores de políticas informações e orientações úteis sobre o impacto do desenvolvimento de STA e PE na melhoria da TS e TRC, particularmente no contexto do estudo. O estudo foi fundamentado em teoria. No total de 263 respostas foram consideradas, os respondentes estavam escolhendo uma base aleatória.
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