Keywords
Public administration
Target audience
Strategic goals
Communication model
How to Cite
Abstract
In a complex international environment, strategic communications play an important role in determining state sovereignty, security, and position on the world stage. The study aims at developing a mechanism for the effective state management of strategic communications. The authors of the article consider the concept of strategic communications and guidelines, mechanisms, and conceptual approaches to managing strategic communications. Using the methods of document analysis and expert survey, the authors analyze the world experience of strategic communications for conducting domestic and foreign policies by various states. The authors also describe the role of strategic communications in solving the most important domestic and foreign policy tasks. To complete these tasks, public administrators need to develop and implement comprehensive communication strategies that use innovative technologies with due regard to the different requirements and preferences of stakeholders. To increase the state’s communicative effect on internal and external target audiences, the authors propose to improve the state management of mass communications based on a dialogue model of strategic communications.
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