Keywords
Preferred Experience
Tourist Satisfaction
Tourist Re-consideration
Technology Orientation
How to Cite
Abstract
The impact of smart tourism application (STA) on tourist satisfaction (TS) and tourist re-consideration (TRC) has attracted the interest of researchers around the world. The present study investigated the impact of STA and preferred experience (PE) on TS and TRC. Besides, the role of PE in mediating the relationship between STA and TS, TRC was examined. In addition, the moderation role of technology orientation (TO) on the relationship between STA and PE was also tested. Convenient sampling technique was applied to 263 participants from Targeted population as the research context. Therefore, the researchers utilized the structural equation model (SEM) to analyse the data collected using SPSS.v25 and SmartPLS.v.3. The results show the STA has a positive connection to PE while PE also have a significant connection on TS and TRC. On the other hand, TS also reported a positive connection on TRC. The mediating role of PE was positively applied on the relationship between STA and TS, while no mediating role found on the relationship between STA and TRC. Moreover, no enough evidence was reported to support the moderation effect of TO on the relationship between STA and PE. As a result, the study offered academics, targeted population, and policymakers’ useful information and guidance on the impact of developing STA and PE on improving TS and TRC, particularly in the study context. The study was grounded theory. Total of 263 responded were considered, respondents were choosing random basis.
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