Abdulrahman Al Mousa, Heyam, Department of Marketing, College of Business Administration, King Saud University, Riyadh, Saudi Arabia, Saudi Arabia
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Synesis (ISSN 1984-6754) Vol. 14 Núm. 1 (2022): JAN.-JUL. - Artigos
BRAND VALIDITY AND ITS IMPACTS ON BRAND VALUE, CUSTOMER PATRONAGE AND SOCIAL INSPIRATION: AN EMPIRICAL PERSPECTIVE
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